Strategy

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Our strategic programme aims to showcase our competitive advantages, attain solid growth in revenue and profits in the long term, and thus increase GFT’s company value sustainably. In order to achieve this we are guided by our motto: „We concentrate on our clients and core competences.“

The competitive advantage: A unique portfolio

GFT is different; trying to fit us into a ready-made mould is not possible. Designating us as a system integrator, software manufacturer or IT personnel facilitator is not necessarily wrong, but is still off the mark. None of these describe fully what we do. It is the combination of these three operating fields that makes GFT unique and that differentiates us considerably from our competitors. With this portfolio, GFT is able to cover all the important levels of the value-added chain in the IT services sector, starting with the procurement and facilitation of IT specialists, to the development and sale of innovative software products, and on to the implementation of IT projects of different magnitudes – nationally and internationally. This combination meets the needs of our clients very well since they require two things: quickly accessible external resources with which they can counterbalance their own personnel shortages, and strategic partners with whose help they can run their IT operations steadily and efficiently.

The strategic opportunities for our clients lie in the fact that our three different segments complement each other so well that they open up new business possibilities for us. An important part of our revenue is earned through projects in which the customer requests the assistance of two or even three of our operating fields – a sign that we are on the right track with this overall strategy.

Our objective: Long-term customer relationships with potential

We place emphasis on long-term collaborations and consider ourselves a competent and reliable partner to our clients. Once we have implemented a new system and put it into operation we turn our attention to its service and maintenance, and ensure that it always remains on par with the latest state of the art.

Our objective is to deepen and cement the relationships to our clients in the long term, and to tap their full sales potential. We present new clients with our proven competences and IT specialists primarily in industries with which we are familiar.

20 years of IT competence: A grown culture and corporate identity

A primary pillar of our success is a corporate identity that has grown and developed over 20 years – no small matter in our young industry. Our basic principles are formulated in a mission statement that helps our directors and employees to successfully master the challenges and opportunities presented by day-to-day business.

At GFT, reliability, flexibility and a pragmatic and proactive approach count for much. In accordance with this motto, we work day after day as a team, for and together with our clients. The rewards for our commitment are long-lasting and dependable partnerships from which all participants can benefit: our clients, our employees and our shareholders.

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